Terms

Last updated 28 October 2026

1. About these terms

These terms are between Markathon Artificial Intelligence Consultancies, Office G01-648, Building 4, Dubai Investment Park First, Dubai (trade licence 993909), United Arab Emirates ("Markathon", "we") and the business that uses Flex ("the studio", "you"). By using Flex, you accept them. The person who accepts them must be allowed to bind the studio.

2. The service

Flex is a WhatsApp inbox with an AI assistant. The assistant answers the studio's customers, can book classes and offer the studio's passes and trials in the chat where the studio allows it, and hands conversations to studio staff when they need a person. Flex also offers campaigns, message templates, segments and reports. We may improve or change features over time. We will tell you before we remove a feature you rely on.

3. Your WhatsApp account

• You use your own WhatsApp Business Account and phone number with Flex.
• You agree to Meta's WhatsApp Business terms and policies, including the WhatsApp Business Messaging Policy and Commerce Policy.
• Meta bills you directly for WhatsApp messages. Those charges are separate from Flex's fees.
• Meta decides on template approvals, message limits, quality ratings and account restrictions. We are not responsible for those decisions, but we will help you respond to them.

4. Your responsibilities

• Tell your customers how you use their data, and have a lawful basis to message them.
• Make sure your customers have agreed to your marketing messages. Flex treats a customer's message to you as agreement until they send STOP, records every opt-in and opt-out, and always honours STOP; do not work around this.
• Keep the information you give the assistant, such as classes, prices and policies, accurate and up to date.
• Keep staff sign-ins secure and remove people who should no longer have access.
• Do not use Flex for spam, unlawful content, harassment, or anything Meta's policies forbid.

5. The AI assistant

• The assistant writes its replies with AI and can make mistakes. Review its work, correct it, and teach it in Flex.
• You choose what it may do on its own, what it hands to staff, and what it never does. It books or sells only after the customer confirms.
• You remain responsible for your services to your customers, including classes, bookings, prices and refunds.

6. Data

Your customers' data belongs to you. We process it only to provide Flex to you, as described in our Privacy policy, and on your instructions. We keep it confidential and protect it with the measures described there.

7. Fees

Fees are set out in our written agreement or proposal with you. Unless that agreement says otherwise, fees are payable in advance and are not refundable.

8. Suspension and ending

• We may suspend Flex for a studio if it breaks these terms or Meta's policies, or if its use puts the WhatsApp number or other customers at risk. Where we can, we will warn you first.
• Either side can end the service as set out in the written agreement.
• When the service ends, we delete your data within 30 days of your request.

9. Ownership

We own Flex, its software and its design. You own your content, your knowledge and your customers' data, and you give us permission to use them only to provide Flex to you.

10. Warranties and liability

• We provide Flex with reasonable care and skill. Otherwise, it is provided as it is, and we do not promise it will be uninterrupted or error-free.
• We are not liable for indirect or consequential loss, such as lost profit or lost bookings.
• Our total liability in any 12 months is limited to the fees you paid us in those 12 months.
• Nothing in these terms limits liability that the law does not allow us to limit.

11. Law and changes

These terms are governed by the laws of the United Arab Emirates as applied in [emirate], and its courts decide any dispute.

We may update these terms. We will tell you of important changes at least 30 days before they apply.

Questions: hello@hiflex.me.