Guides How studios grow on WhatsApp

The agentic inbox for gyms and studios.

Sales, marketing, bookings and insights, all running on WhatsApp. Flex answers every chat in seconds and hands your team only what needs a human.

Explore FlexBook a demo

Chats

Search or start a new chat
AllNeeds you2FlexMine
  • MR
    Maya Rahman
    Flex: Done! See you Thursday at 18:30.Booked
  • ON
    Omar Nasser
    Can I pause my membership for 3 weeks?Needs you
  • MF
    Mira Farah
    Flex is typing…
  • YS
    Yusuf Saleh
    Flex: The 10-class pack is AED 950. Here's the link.
  • HK
    Hana Khoury
    Before I book, is there parking?Needs you
  • KA
    Karim Aziz
    Flex: Your free trial is Saturday at 09:00.
  • RB
    Rania Bakr
    Flex: Yes, we're open Fridays 07:00 to 20:00.
  • NM
    Nadine Mansour
    Thank you!
  • DW
    Dana Ward
    Flex: Got it, moved you to the 07:30.
MR
Maya Rahman+971 50 000 0142 · New lead
SKLNAH+2
Take over
Today
Hi! Do you have beginner reformer classes? I finish work at 622:47
FlexHi Maya, thanks for messaging Saltwater Pilates! For beginners I'd suggest Reformer Foundations, Tue and Thu at 18:30. Your first class is a free trial.22:47 ✓✓
Perfect, book me Thursday please22:48
FlexDone! You're booked into Reformer Foundations, Thu 18:30 with Lina. Bring grip socks and arrive 10 minutes early.22:49 ✓✓
Booked · Reformer Foundations · Thu, 18:30
Amazing, thank you!22:49
FlexSee you Thursday, Maya!22:49 ✓✓
Type a message
Account created
MR
Maya Rahmanmaya.r@example.com
Phone
+971 50 000 0142
Trial
Reformer Foundations
First class
Thu, 18:30
SP
Saltwater PilatesSponsored · Click-to-WhatsApp
Your first reformer class is on us
Send message
38new chats this week+12%
Needs you · Omar Nasser
"Can I pause my membership for 3 weeks?"
Flex: Member since March, travelling for work. Freezes are the team's call, so I've asked you.
What Flex does

From first hello to loyal member.

Four jobs your front desk does every day, handled on WhatsApp.

01

Leads on autopilot

Every new chat becomes a qualified lead, then a booked trial, without anyone at the desk.

  • Qualifies each lead: goals, experience and the times that suit them
  • Recommends the right option from your own pricing
  • Scores every lead from the buying signals in the chat
  • Creates their account, applies the free trial and books their first class
MRMaya RahmanNew lead
Hi! How much is it to get started? I'm a total beginner18:02
FlexFor a beginner I'd pick the Intro week: 3 classes for AED 99, and your first class is free. Shall I set you up?18:02 ✓✓
Yes please! Thursday evening?18:03
FlexDone. Your account is ready and you're booked into Reformer Foundations, Thu 18:30.18:04 ✓✓
Maya's journey4 min
  1. QualifiedBeginner · evenings after 6
  2. Price recommendedIntro week · AED 99
  3. Account createdmaya.r@example.com
  4. Free trial appliedFirst class on the studio
  5. First class bookedReformer Foundations · Thu 18:30
86HotLead score
Asked about pricesWants a trialEvenings
02

Every client, looked after

Members manage their classes in the chat they already use, at any hour.

  • Books, cancels and moves classes in the chat
  • Joins the waitlist when a class is full
  • Warns before a late cancel, so there are no surprise fees
  • Finds the member's account and their upcoming bookings
  • Asks for a clear yes before it changes anything
LHLayla HaddadMember · 10-class pack
Can I swap Saturday's Barre for the Sunday one?07:41
FlexSunday's Barre Sculpt is full. I can cancel Saturday (no late fee, it's over 12 hours away) and add you to Sunday's waitlist, you'd be #2. OK?07:41 ✓✓
Yes, do it07:42
Cancelled · Barre Sculpt · Sat 09:00Waitlist · Barre Sculpt · Sun 10:00 · #2
Layla's bookingsUpcoming
  • 31OctReformer FlowFri 08:00 · Lina
  • 02NovBarre SculptSun 10:00 · waitlist #2
  • 04NovMat PilatesTue 19:00 · Omar
Changes only after a clear yes
03

Campaigns that feel personal

Target exactly the right people from your CRM data, with a message written for them.

  • Build segments from your CRM: stage, last visit, credits left, membership ending
  • Win back former members and convert trials before they lapse
  • Write templates with personal fields and get them approved by Meta
  • Send only to people who opted in, within WhatsApp's limits
SegmentFormer members
Stage Former memberLast visit over 60 daysInterested in Reformer
214people · 188 can get Marketing
Templatewe_miss_you
Hi Layla, we've missed you at Marina! Come back this month and your first Reformer class is on us.Book now · Not interested
MarketingApproved by Meta
Send to 188
186Delivered
141Read
37Replied
04

Insights you can act on

See what WhatsApp brings in, who your best customers are, and who to call next.

  • Follow every chat from first message to trial
  • See which ads and channels bring the chats
  • Know your ideal customer, drawn from your best members
  • A ranked list of who to follow up next
ReportsLast 30 days
412Chats
138New leads34%
41Trials30%
Week 1Week 4
Your ideal customer
Starts with the Intro week, moves to Unlimited monthly, trains at Marina and stays over a year.
Follow up next23 ready
  • YSYusuf SalehAsked about the 10-class pack86
  • HKHana KhouryWants a trial78
  • KAKarim AzizMatches 3 traits72
Make it yours

Set up Flex the way your studio runs.

Your name, your voice, your rules. No code, all from Settings.

Its name and personality

Give your assistant your own name and pick the tone it speaks in.

Z
ZaraSaltwater Pilates
FriendlyProfessionalEnergetic

Speaks their language

Replies in the language and script of each customer's message.

هل عندكم حصص للمبتدئين؟
أكيد! حصة Reformer Foundations يوم الخميس الساعة 18:30، وأول حصة مجانية.
EnglishالعربيةFrançaisРусскийहिन्दी

Rules for partner programs

Set what each partner's members can book, how often, and when.

Marina Corporate Wellness
Visits
4 a month
Classes
Reformer, Mat
Valid until
31 Dec 2026
Member ID
Required

Your booking rules

How close to class it can book, and which classes and instructors are in play.

Default booking rules
Books up to
2 hours before class
Class types
All except Private
Instructors
All

Knows your studio

Add answers once: parking, what to bring, policies. It uses them in every chat.

ParkingFree for 2 hours behind the building, level B1.
What to bringGrip socks and water. Towels are on us.
Freezing a membershipUp to 4 weeks a year, by the team.

Answers with each client's context

Flex reads every client's stage, passes, credits and bookings from your CRM, so each reply fits the person asking.

MindbodyConnectedGlofoxComing soon
What it can do in the chat
Find classesBook a classCancel, with late-cancel rulesJoin a waitlistTheir bookingsCreate an account
Find their accountPrices and plansFree trial for newcomersPartner programsSign-up linkHand off to your team
Guides

How studios grow on WhatsApp.

Short reads on selling, booking and staying in good standing on WhatsApp.

Open the guides
Essay

Apps had their decade. Conversation is next.

Why the next customer experience may be a chat, not an app, and what that means for a studio's front desk.

3 min read
WhatsApp rules

The 24-hour window, in plain words

When you can reply freely, when you need a template, and why it protects your number.

2 min readAds

Click-to-WhatsApp ads: why they convert, and how Flex closes the sale

The ad opens a chat, not a form. Here's how that chat becomes a booked trial.

2 min readInside Flex

Handoffs that feel human

When Flex passes a chat to your team, and how one tap gets the customer an answer.

2 min readInside Flex

How Flex scores a lead

The buying signals it listens for, and how they add up to a list of who to call next.

2 min readWhatsApp rules

Templates that Meta approves the first time

The categories, the wording and the personal fields that get templates through review.

2 min readCampaigns

Win back former members without discounting

Who to message, what to say, and when, using what your CRM already knows.

2 min read
FAQ

Questions studios ask

What is Flex?

Flex is a WhatsApp inbox for gyms and studios with an AI assistant built in. It answers every chat, books classes, offers passes and trials, and hands your team only the chats that need a person.

Which CRMs does Flex work with?

Flex integrates with Mindbody today. It reads each client's stage, passes and bookings so every reply fits the person asking. Glofox is coming soon.

What happens when Flex can't answer?

It hands the chat to your team with a short summary and quick replies, and the chat turns amber in your inbox. You can also take over any chat yourself, at any time.

Does Flex follow WhatsApp's rules?

Yes. It replies freely only inside WhatsApp's 24 hour window, uses approved templates outside it, sends Marketing messages only to people who opted in, and always honours STOP.

Which languages does it speak?

Flex replies in the language and script of each customer's message, so an Arabic question gets an Arabic answer.

Who pays for WhatsApp messages?

Your studio keeps its own WhatsApp Business account, and Meta bills the messages to it directly. Flex's own pricing depends on your studio; we'll walk you through it in a demo.

Where is our data stored?

Flex is hosted in Mumbai, India. Our privacy policy lists what we keep, for how long, and how to ask for deletion.

Book a demo

See Flex run your front desk.

Pick a time for a 30 minute walkthrough. We will show you Flex answering, booking and handing off, on a studio like yours.